While COVID-19 has presented many challenges to small businesses, it has also created an environment for rapid introspection, invention, and innovation. The following case studies describe how a number of small businesses in various industries across the country leveraged the power of digital tools to meet these new and unexpected challenges.

Akorbi

Akorbi

Plano, Texas

Using a suite of digital tools prior to COVID-19, this company doubled-down on its digital experience to pivot its offerings to match pandemic restrictions its customer base suddenly found themselves locked into.

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Beddy's

Beddy's

West Jordan, Utah

For a quarantined country locked indoors and in front of computer screens, this company upped its use of online tools and social media to cater to an exploding customer base looking for a little extra comfort.

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CareAcademy

CareAcademy

Boston, Massachusetts

With an already quasi-remote workforce, this company leaned even more heavily into remote connectivity tools to coordinate scheduling, create new business offerings and offer crisis information.

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Goodr

Goodr

Atlanta, Georgia

Using a well-honed digital platform that diverts food to the hungry, this company created a whole new process—in the midst of the crisis—to connect grocery donations to struggling families.

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GORUCK

GORUCK

Jacksonville Beach, Florida

When COVID-19 restrictions curtailed this community-oriented company’s customer base it focused on using digital tools to not only sustain that base but grow it significantly, as well as increase sales.

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Kettlebell Kings

Kettlebell Kings

Austin, Texas

Finding opportunity in nationwide stay-at-home policies, which created a massive surge in its online sales, this company leaned into its experience with digital tools for a solution to meet the new demand.

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Medhaul

Medhaul

Memphis, Tennessee

When demand for this company’s services spiked to an almost overwhelming level, this company leaned on its already robust digital infrastructure to handle the load and validate its digital strategy.

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Morgan Miller Plumbing

Morgan Miller Plumbing

Grandview, Missouri

Digital tools allowed this company to seamlessly implement social distancing protocols for company employees and keep them fully employed through the crisis. Its use of an innovative social media plan kept its customer base engaged.

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Name Glo

Name Glo

New York, New York

This company used digital tools to change up its online marketing efforts to better meet its customer needs. It developed new digital payment options for buyers and branched out to other platforms it hadn’t used prior to the crisis.

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Okabashi Brands

Okabashi Brands

Buford, Georgia

This company leveraged its online experience to ensure its sales volume stayed steady as well as proving essential for communicating and maintaining its external customer relationships.

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Peacock Alley

Peacock Alley

Dallas, Texas

When COVID-19 hit, this company saw its e-commerce business rocket to the top of its revenue generators. Because they were already digitally “plugged in,” the company was able to modify its marketing to meet uncertain times.

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Peeko Oysters

Peeko Oysters

New Suffolk, New York

Business skidded to an abrupt halt for this company when restaurants shuddered. Using digital tools, the company reinvented itself overnight with ‘door-to-door’ direct online sales to its customers.

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Pietro NYC

Pietro NYC

New York, New York

This company shutdown when the crisis hit, but was nimble enough to pivot from making luxury leather goods to equipment for first responders. Digital tools showed them when demand for its leather goods was feasible again.

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ShearShare

ShearShare

Dallas, Texas

When revenue dropped to zero as the crisis hit, this hi-touch company began producing online educational content for its customers and saw a surge in blog traffic and marketing engagement.

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Sunrise Coffee

Sunrise Coffee

Las Vegas, Nevada

When the crisis closed this company’s doors, digital tools opened others. From increased online sales to the creation of a whole new online community, this company recovered its losses and turned a profit thanks to its digital strategy.

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The Spice House

The Spice House

Evanston, Illinois

From shifting brick-and-mortar operations online to employing laid off restaurant workers, this digitally connected company overcame several hurdles while helping out colleagues in a struggling industry.

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Studley's Flower Garden

Studley's Flower Garden

Rochester, New Hampshire

When quarantine orders shut down foot traffic to this company’s store their e-commerce capabilities enabled them to quickly transition to contactless pick-up and delivery. Digital sales tripled over the previous year.

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The Tiny Tassel

The Tiny Tassel

Charleston, South Carolina

COVID-19 was a ‘wake up call’ for this digitally driven company. It increased its reliance on digital even more during the crisis by expanding their e-commerce capabilities and social media presence with great success.

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TomboyX

TomboyX

Seattle, Washington

When the crisis hit, this company’s tight-knit customer base was looking for a familiar and comfortable product in unnerving times. When demand soared, the company relied on the digital tools it used to build the business.

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