Wyoming

Although Wyoming SMB owners entered the pandemic with the lowest comfort level for digital tools (34%), their deployment of digital tools allowed them to retain or even grow their customer base (62%), among the highest reported percentages. Nearly all (98%) of Wyoming SMBs increased their use of digital tools during COVID-19. Looking forward, more than half (51%) of Wyoming SMBs plan to use digital tools more post-COVID-19. They are most interested in adopting customer relationship management tools (25% vs. 11%), local listings (18% vs. 9%), and video conferencing (6% vs. 6%). To do this Wyoming SMBs will have to be convinced new digital tools will work with their existing technology infrastructure (48%) and protect privacy (47%).

Wyoming Map
31%
Driver
34%
Adopter
13%
Maintainer
22%
Non-seg

Average revenue reduction

-18%   -16% avg.

% comfort with digital tools pre-COVID-19

35%   68% avg.

% plan to use tools more post-COVID-19

45%   53% avg.

Top 3 tools used pre-COVID-19

1) SEO (96% vs. 64%)

2) Digital ads (89% vs. 58%)

3) Online marketplace (88% vs. 53%)

% increased use of tools during COVID-19

98%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (68% vs. 44%)

Digitally prepare for the future? (55% vs. 37%)

Retain my customer base? (51% vs. 42%)

Top 3 tools interested in adopting

1) CRM platforms (25% vs. 11%)

2) Local Listings (18% vs. 9%)

3) Video conferencing (6% vs. 6%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (62% vs. 56%)

2) Step-by-step written guides (49% vs. 42%)

3) In person classes (43% vs. 30%)

Top barriers to digital tool adoption

49% avg.

79%

Information deficit

12% avg.

48%

Won't work with cur. apps

28% avg.

47%

Protecting data privacy

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