Wisconsin SMBs largely entered COVID-19 with a basic digital infrastructure including a web and social media presence, and they relied a bit more on digital tools during COVID-19 than before it (75% vs. 72% avg.). Reporting slightly better than average revenue (-15%), most of these SMBs (62%) plan on using digital tools more post-COVID-19. They are now heavily focused on recovery (50%) and growing (48%) and retaining (40%) their customer base. They are now looking to adopt digital ads, an e-commerce presence, and social media.
1) Digital payments (70% vs. 67%)
2) Business website (69% vs. 69%)
3) Social media/video platforms (67% vs. 69%)
How will I...
Recover from the damages done by COVID-19? (50% vs. 44%)
Grow my customer base? (48% vs. 40%)
Retain my customer base? (40% vs. 42%)
1) Digital ads (13% vs. 9%)
2) Online marketplace (11% vs. 6%)
3) Social media/video platforms (9% vs. 6%)
1) Step-by-step video tutorials (58% vs. 56%)
2) Webinars or livestreams (57% vs. 47%)
3) Case studies about businesses (33% vs. 31%)
4) Personalized learning plans (33% vs. 30%)