West Virginia

West Virginia’s Driver segment (34%) helped its SMBs report better than average business outcomes. Nearly half (48%) of West Virginia SMBs felt technologically prepared for COVID-19 and 52% said they were able to retain or even grow their customer base during the crisis. West Virginia SMBs’ heavy reliance in online marketplaces (91%) heading into the crisis was among the highest in the nation. They are now heavily focused on recovery (50%) and digitally preparing their companies for the future (50%). To do this they are most interested in adopting local listings (24%) and customer relationship management tools (16%).

West Virginia Map
34%
Driver
25%
Adopter
13%
Maintainer
28%
Non-seg

Average revenue reduction

-13%   -16% avg.

% comfort with digital tools pre-COVID-19

57%   68% avg.

% plan to use tools more post-COVID-19

58%   53% avg.

Top 3 tools used pre-COVID-19

1) Online marketplace (91% vs. 53%)

2) SEO (89% vs. 64%)

3) Social media/video platforms (85% vs. 69%)

% increased use of tools during COVID-19

88%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (50% vs. 44%)

Digitally prepare for future? (50% vs. 37%)

Change my revenue model? (42% vs. 26%)

Top 3 tools interested in adopting

1) Local listings (24% vs. 9%)

2) CRM platforms (16% vs. 11%)

3) Online training platforms (15% vs. 10%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (67% vs. 56%)

2) Webinars or livestreams (47% vs. 47%)

3) Step-by-step written guides (38% vs. 42%)

Top barriers to digital tool adoption

49% avg.

62%

Information deficit

45% avg.

57%

Cost

28% avg.

41%

Protecting data privacy

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report