West Virginia’s Driver segment (34%) helped its SMBs report better than average business outcomes. Nearly half (48%) of West Virginia SMBs felt technologically prepared for COVID-19 and 52% said they were able to retain or even grow their customer base during the crisis. West Virginia SMBs’ heavy reliance in online marketplaces (91%) heading into the crisis was among the highest in the nation. They are now heavily focused on recovery (50%) and digitally preparing their companies for the future (50%). To do this they are most interested in adopting local listings (24%) and customer relationship management tools (16%).
1) Online marketplace (91% vs. 53%)
2) SEO (89% vs. 64%)
3) Social media/video platforms (85% vs. 69%)
How will I...
Recover from the damages done by COVID-19? (50% vs. 44%)
Digitally prepare for future? (50% vs. 37%)
Change my revenue model? (42% vs. 26%)
1) Local listings (24% vs. 9%)
2) CRM platforms (16% vs. 11%)
3) Online training platforms (15% vs. 10%)
1) Step-by-step video tutorials (67% vs. 56%)
2) Webinars or livestreams (47% vs. 47%)
3) Step-by-step written guides (38% vs. 42%)