Vermont

Vermont SMBs had a higher than average percentage of Maintainers (28%) and reported projected revenue declines of -21%, worse than the national average. Vermont SMB owners were among the least comfortable (51%) with digital tools heading into COVID-19. While only 40% of Vermont SMBs were optimistic about the future of their businesses, they are still forward thinking in terms of growing the business (61%) and focusing on long-term goals (50%). They are heavily focused on recovery (50%), looking to change their revenue model (53%) and digitally preparing their businesses for the future (55%).

Vermont Map
38%
Driver
32%
Adopter
28%
Maintainer
10%
Non-seg

Average revenue reduction

-21%   -16% avg.

% comfort with digital tools pre-COVID-19

51%   68% avg.

% plan to use tools more post-COVID-19

43%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (85% vs. 69%)

2) Online marketplace (82% vs. 53%)

3) Digital ads (78% vs. 58%)

% increased use of tools during COVID-19

99%   72% avg.

Top post-COVID-19 questions

How will I...

Digitally prepare for the future? (55% vs. 37%)

Change my revenue model? (53% vs. 26%)

Recover from the damages done by COVID-19? (50% vs. 44%)

Top 3 tools interested in adopting

1) CRM platforms (17% vs. 11%)

2) Collaboration tools (15% vs. 7%)

3) Online training platforms (15% vs. 10%)

Top 3 learning formats of interest

1) Step-by-step written guides (59% vs. 42%)

2) Webinars or livestreams (56% vs. 47%)

3) Step-by-step video tutorials (44% vs. 56%)

Top barriers to digital tool adoption

49% avg.

71%

Information deficit

45% avg.

53%

Cost

22% avg.

45%

Digital tools won't help

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report