Vermont SMBs had a higher than average percentage of Maintainers (28%) and reported projected revenue declines of -21%, worse than the national average. Vermont SMB owners were among the least comfortable (51%) with digital tools heading into COVID-19. While only 40% of Vermont SMBs were optimistic about the future of their businesses, they are still forward thinking in terms of growing the business (61%) and focusing on long-term goals (50%). They are heavily focused on recovery (50%), looking to change their revenue model (53%) and digitally preparing their businesses for the future (55%).
1) Social media/video platforms (85% vs. 69%)
2) Online marketplace (82% vs. 53%)
3) Digital ads (78% vs. 58%)
How will I...
Digitally prepare for the future? (55% vs. 37%)
Change my revenue model? (53% vs. 26%)
Recover from the damages done by COVID-19? (50% vs. 44%)
1) CRM platforms (17% vs. 11%)
2) Collaboration tools (15% vs. 7%)
3) Online training platforms (15% vs. 10%)
1) Step-by-step written guides (59% vs. 42%)
2) Webinars or livestreams (56% vs. 47%)
3) Step-by-step video tutorials (44% vs. 56%)