Utah

Utah SMBs reported the second-best revenue outcomes of any state (-5% vs. -16 avg.). Half of Utah’s SMBs felt technologically prepared for the pandemic. Most Utah SMBs (52%) intend to use digital tools more post-COVID-19. Reflecting their focus on retaining their customer base (45%) and optimizing business operations (42%), these SMBs are especially interested in adopting customer relationship management tools (20%), online hiring platforms (16%) and digital ads (16% vs. 9%) at twice the rate of the national average.

Utah Map
32%
Driver
41%
Adopter
14%
Maintainer
14%
Non-seg

Average revenue reduction

-5%   -16% avg.

% comfort with digital tools pre-COVID-19

71%   68% avg.

% plan to use tools more post-COVID-19

52%   53% avg.

Top 3 tools used pre-COVID-19

1) SEO (75% vs. 64%)

2) Digital payments (72% vs. 67%)

3) Business/data analytics tools (70% vs. 54%)

% increased use of tools during COVID-19

76%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (45% vs. 42%)

Recover from the damages done by COVID-19? (43% vs. 44%)

Optimize my business operations? (42% vs. 39%)

Top 3 tools interested in adopting

1) CRM platforms (20% vs. 11%)

2) Online hiring platforms (16% vs. 8%)

3) Business website (14% vs. 9%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (56% vs. 56%)

2) Step-by-step written guides (44% vs. 42%)

3) Webinars or livestreams (41% vs. 47%)

Top barriers to digital tool adoption

49% avg.

73%

Information deficit

45% avg.

54%

Cost

23% avg.

41%

Lack of skills

Beddy's

West Jordan, Utah

For a quarantined country locked indoors and in front of computer screens, this company upped its use of online tools and social media to cater to an exploding customer base looking for a little extra comfort.

Learn more
Beddy's

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report