With a high percentage of SMBs in the Adopter segment (41% vs. 33% avg), Texas follows trends similar to Adopter businesses across the country. Texas SMBs are especially likely to say digital tools helped their business more during COVID–19 than previously (58% vs. 53% avg.), sparking greater interest in future digital tool use (57% vs. 53% avg.). Looking to the future, a majority of SMBs in Texas (56%) plan to start using a new digital tools, with especially strong interest in CRM platforms (20% vs. 11%). Like Adopter businesses across the country, for Texas COVID–19 expedited a shift towards greater tech use, increasing urgency and enthusiasm around adopting new tools.
1) Digital payments (68% vs. 67%)
2) Business website (65% vs. 69%)
3) Social media/video platforms (65% vs. 69%)
How will I...
Social media/video platforms (65% vs. 69%)
Recover from the damages done by COVID-19? (44% vs. 44%)
Retain my customer base? (42% vs. 42%)
1) CRM platforms (20% vs. 11%)
2) Digital ads(16% vs. 9%)
3) Customer insight tools (16% vs. 11%)
4) Online training platforms (16% vs. 10%)
1) Step-by-step video tutorials (55% vs. 56%)
2) Customer insight tools (16% vs. 11%)
3) Step-by-step written guides (44% vs. 42%)
Unsure of ROI
Using a suite of digital tools prior to COVID-19, this company doubled-down on its digital experience to pivot its offerings to match pandemic restrictions its customer base suddenly found themselves locked into.
Finding opportunity in nationwide stay-at-home policies, which created a massive surge in its online sales, this company leaned into its experience with digital tools for a solution to meet the new demand.
When COVID-19 hit, this company saw its e-commerce business rocket to the top of its revenue generators. Because they were already digitally “plugged in,” the company was able to modify its marketing to meet uncertain times.
When revenue dropped to zero as the crisis hit, this hi-touch company began producing online educational content for its customers and saw a surge in blog traffic and marketing engagement.