Tennessee

Tennessee’s substantial business community of Drivers (34%) and Adopters (34%) helped place it in the top 5 of projected revenue estimates (-8%) compared to other states. Tennessee SMB owners entered the crisis with an average comfort level with digital tools and nearly half (49%) felt technologically prepared for COVID-19. These businesses are heavily oriented toward retaining (51%) and growing their customer base (49%), and most (52%) intend to increase their use of digital tools in support of these aims, even while they worry about technology costs (46%). Tennessee SMBs are most interested in adopting customer insight tools (14% vs 11% avg.).

Tennessee Map
34%
Driver
34%
Adopter
26%
Maintainer
6%
Non-seg

Average revenue reduction

-8%   -16% avg.

% comfort with digital tools pre-COVID-19

68%   68% avg.

% plan to use tools more post-COVID-19

52%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (74% vs. 67%)

2) Social media/video platforms (69% vs. 69%)

3) SEO (63% vs. 64%)

4) Business website (63% vs. 69%)

5) Collaboration tools (63% vs. 60%)

% increased use of tools during COVID-19

76%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (51% vs. 42%)

Grow my customer base? (49% vs. 40%)

Optimize my business operations? (40% vs. 39%)

Top 3 tools interested in adopting

1) Customer insight tools (14% vs. 11%)

2) Business website (13% vs. 9%)

3) CRM platforms (12% vs. 11%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (71% vs. 56%)

2) Webinars or livestreams (46% vs. 47%)

3) Step-by-step written guides (40% vs. 42%)

Top barriers to digital tool adoption

49% avg.

53%

Information deficit

45% avg.

46%

Cost

22% avg.

31%

Digital tools won't help

MedHaul

Memphis, Tennessee

When demand for this company’s services spiked to an almost overwhelming level, this company leaned on its already robust digital infrastructure to handle the load and validate its digital strategy.

Learn more
MedHaul

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