South Dakota

South Dakota SMBs were ranked in the bottom five among states for estimated revenue losses (-22% vs. -16% avg). Looking forward, South Dakota SMBs are now heavily focused on recovery (63%), digitally preparing their companies for the future (54%) and optimizing their business operations (48%). The vast majority of South Dakota SMBs entered the pandemic with a basic digital toolkit consisting of an online marketplace (84%), social media (87%) and SEO (80%). More than half (55%) of South Dakota SMBs plan to use digital tools more post-COVID-19.

South Dakota Map
29%
Driver
19%
Adopter
17%
Maintainer
35%
Non-seg

Average revenue reduction

-22%   -16% avg.

% comfort with digital tools pre-COVID-19

55%   68% avg.

% plan to use tools more post-COVID-19

55%   53% avg.

Top 3 tools used pre-COVID-19

1) SEO (80% vs. 64%)

2) Social media/video platforms (87% vs. 69%)

3) Online marketplace (84% vs. 53%)

% increased use of tools during COVID-19

68%   72% avg.

Top post-COVID-19 questions

How will I...

Optimize my business operations? (48% vs. 39%)

Recover from the damages done by COVID-19? (63% vs. 44%)

Digitally prepare for the future? (54% vs. 37%)

Top 3 tools interested in adopting

1) CRM platforms (13% vs. 11%)

2) Online hiring platforms (11% vs. 8%)

3) Business website (10% vs. 9%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (65% vs. 56%)

2) Step-by-step written guides (44% vs. 42%)

3) Webinars or livestreams (43% vs. 47%)

Top barriers to digital tool adoption

49% avg.

72%

Information deficit

45% avg.

50%

Cost

28% avg.

49%

Protecting data privacy

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report