South Carolina

Disproportionately Adopter businesses (41% vs. 33% avg.), South Carolina SMBs leaned heavily into tech to get them through COVID–19, with four in five (80% vs. 72% avg.) increasing their use of digital tools during the pandemic and nearly half (47% vs. 42%) reassessing their approach to digital tools as a result of COVID-19.

Despite recognizing that digital tools helped them more during COVID–19 than previously (55% vs. 53% avg.), these SMBs’ rapid adaptation also posed challenges in managing digital tools (59% vs. 46% avg) and training employees on them (52% vs. 41% avg.). As a result, these SMBs need assurance of the overall helpfulness of tools (40%) before adoption.

South Carolina Map
28%
Driver
41%
Adopter
21%
Maintainer
11%
Non-seg

Average revenue reduction

-12%   -16% avg.

% comfort with digital tools pre-COVID-19

70%   68% avg.

% plan to use tools more post-COVID-19

59%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (78% vs. 67%)

2) Social media/video platforms (72% vs. 69%)

3) Business website (67% vs. 69%)

% increased use of tools during COVID-19

80%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (48% vs. 44%)

Retain my customer base? (47% vs. 42%)

Optimize my business ops? (43% vs. 39%)

Top 3 tools interested in adopting

1) SEO (11% vs. 8%)

2) Local Listing (11% vs. 9%)

3) Online hiring platforms (10% vs. 8%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (60% vs. 56%)

2) Webinars or livestreams (48% vs. 47%)

3) Step-by-step written guides (47% vs. 42%)

Top barriers to digital tool adoption

49% avg.

53%

Information deficit

22% avg.

40%

Digital tools won't help

45% avg.

39%

Cost

The Tiny Tassel

Charleston, South Carolina

COVID-19 was a ‘wake up call’ for this digitally driven company. It increased its reliance on digital even more during the crisis by expanding their e-commerce capabilities and social media presence with great success.

Learn more
The Tiny Tassel

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