Oregon

Oregon ranked worst among states for revenue projection (-25% vs. -16% avg) despite having a higher than average number of Driver businesses (37%), making the state an outlier of sorts, given the positive impact on business outcomes Drives typically provide. Oregon’s substantial negative economic impact is also odd considering its SMB owners entered the pandemic with a high level of comfort (76%) with digital tools. In addition, 81% of Oregon SMBs increased their use of digital tools during COVID-19. Some 47% of Oregon SMBs reassessed their approach to digital tools during the crisis. More than half (56%) of Oregon SMBs plan to use digital tools more post-COVID-19.

Oregon Map
37%
Driver
30%
Adopter
21%
Maintainer
12%
Non-seg

Average revenue reduction

-25%   -16% avg.

% comfort with digital tools pre-COVID-19

76%   68% avg.

% plan to use tools more post-COVID-19

56%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (74% vs. 69%)

2) Business/data analytics tools (73% vs. 54%)

3) Business website (72% vs. 69%)

4) Digital payments (72% vs. 67%)

% increased use of tools during COVID-19

81%   72% avg.

Top post-COVID-19 questions

How will I...

Optimize my business operations? (48% vs. 39%)

Recover from the damages done by COVID-19? (45% vs. 44%)

Retain my customer base? (42% vs. 42%)

Top 3 tools interested in adopting

1) Online training platforms (17% vs. 10%)

2) CRM platforms (14% vs. 11%)

3) Online hiring platforms (9% vs. 8%)

4) Business website (9% vs. 9%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (52% vs. 56%)

2) Step-by-step written guides (41% vs. 42%)

3) Webinars or livestreams (41% vs. 47%)

Top barriers to digital tool adoption

49% avg.

63%

Information deficit

45% avg.

58%

Cost

26% avg.

43%

Too expensive

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