Oklahoma

Oklahoma SMB owners entered the pandemic with an extremely high (82%) comfort level with digital tools. They obviously knew how to deploy those tools as Oklahoma SMBs tied for first among all states when reporting revenue projections (-5% vs. -16 avg). Oklahoma SMBs deployed a technology infrastructure that depended on digital payments (77%), business websites (71%), social media (70%) and digital ads (70%). Despite solid existing digital infrastructure, Oklahoma SMBs showed an above average interest in business/data analytics (14% vs. 9%), customer insight tools (13% vs. 11%), and local listings (12% vs. 9%).

Oklahoma Map
33%
Driver
31%
Adopter
20%
Maintainer
17%
Non-seg

Average revenue reduction

-5%   -16% avg.

% comfort with digital tools pre-COVID-19

82%   68% avg.

% plan to use tools more post-COVID-19

57%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (77% vs. 67%)

2) Business website (71% vs. 69%)

3) Social media/video platforms (70% vs. 69%)

4) Digital ads (70% vs. 58%)

% increased use of tools during COVID-19

70%   72% avg.

Top post-COVID-19 questions

How will I...

Grow my customer base? (51% vs. 40%)

Recover from the damages done by COVID-19? (51% vs. 44%)

Optimize my business ops? (50% vs. 39%)

Top 3 tools interested in adopting

1) Business/data analytics (14% vs. 9%)

2) Customer insight (13% vs. 11%)

3) Local listings (12% vs. 9%)

4) Online hiring platforms (12% vs. 8%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (55% vs. 56%)

2) Webinars or livestreams (50% vs. 47%)

3) Step-by-step written guides (49% vs. 42%)

Top barriers to digital tool adoption

49% avg.

58%

Information deficit

45% avg.

41%

Cost

28% avg.

30%

Protecting data privacy

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