North Dakota

North Dakota has a Driver segment (34%) in line with the national average and a larger than average percentage (27%) of Maintainer businesses. Its SMBs reported business outcomes lower than the national average. Although 93% of North Dakota SMBs used digital tools more during COVID-19, its SMB owners had a significantly lower comfort level (53%) with digital tools entering the crisis. Still, nearly half (48%) of North Dakota SMBs reported feeling optimistic about the future of their businesses while 48% said they were thinking more about how to grow their business and more than half (51%) increased their investment in digital tools during COVID-19.

North Dakota Map
34%
Driver
16%
Adopter
27%
Maintainer
23%
Non-seg

Average revenue reduction

-18%   -16% avg.

% comfort with digital tools pre-COVID-19

53%   68% avg.

% plan to use tools more post-COVID-19

55%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (85% vs. 69%)

2) Digital ads (83% vs. 58%)

3) SEO (81% vs. 64%)

% increased use of tools during COVID-19

93%   72% avg.

Top post-COVID-19 questions

How will I...

Digitally prepare for the future? (61% vs. 37%)

Recover from the damages done by COVID-19? (55% vs. 44%)

Optimize my business ops? (45% vs. 39%)

Top 3 tools interested in adopting

1) Local listings (14% vs. 9%)

2) CRM platforms (13% vs. 11%)

3) Business website (9% vs. 9%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (56% vs. 56%)

2) Webinars or livestreams (48% vs. 47%)

3) Step-by-step written guides (41% vs. 42%)

Top barriers to digital tool adoption

49% avg.

75%

Information deficit

45% avg.

54%

Cost

28% avg.

46%

Protecting data privacy

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