North Carolina

With a level of technological preparation closely in line with the nation as a whole, North Carolina SMBs project average (–16%) revenue reduction, and about half (51% vs. 53% avg.) plan to increase their use of digital tools post–COVID–19.

Looking forward, they are most focused on maintaining customer relationships (42% retaining, 42% growing their customer base), driving their above average interest in customer insights tools (16% vs. 11% avg.).

North Carolina Map
38%
Driver
32%
Adopter
20%
Maintainer
10%
Non-seg

Average revenue reduction

-16%   -16% avg.

% comfort with digital tools pre-COVID-19

69%   68% avg.

% plan to use tools more post-COVID-19

51%   53% avg.

Top 3 tools used pre-COVID-19

1) Business website (69% vs. 69%)

2) Social media/video platforms (67% vs. 69%)

3) Digital payments (63% vs. 67%)

% increased use of tools during COVID-19

65%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (42% vs. 42%)

Grow my customer base? (42% vs. 40%)

Recover from the damages done by COVID-19? (34% vs. 44%)

Optimize my business ops? (34% vs. 39%)

Top 3 tools interested in adopting

1) Customer insights tools (16% vs. 11%)

2) Business/data analytics (9% vs. 9%)

3) Collaboration tools (9% vs. 7%)

4) Online training platforms (9% vs. 10%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (57% vs. 56%)

2) Webinars or livestreams (42% vs. 47%)

3) In person classes (39% vs. 30%)

Top barriers to digital tool adoption

49% avg.

44%

Information deficit

45% avg.

32%

Cost

28% avg.

24%

Protecting data privacy

Top 3 learning formats of interest

1) Step-by-step video tutorials (57% vs. 56%)

2) Webinars or livestreams (42% vs. 47%)

3) In person classes (39% vs. 30%)

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report