New Jersey SMBs entered the pandemic with a high level of comfort (75%) with digital tools and these companies projected business outcomes in line with the national average. Looking forward they are focused on recovery (46%), growing their customer base (47%), and optimizing their business (43%). Half of New Jersey SMBs intend to use digital tools more in post-COVID-19.
They have an interest in adopting customer relationship management tools, business/data analytics and customer insight tools, all at higher levels than national averages.
1) SEO (63% vs. 64%)
2) Business websites (68% vs. 69%)
3) Video conferencing (66% vs. 60%)
How will I...
Grow my customer base? (47% vs. 40%)
Recover from the damages done by COVID-19? (46% vs. 44%)
Optimize my business operations? (43% vs. 39%)
1) CRM platforms (17% vs. 11%)
1) Business/data analytics tools (15% vs. 9%)
1) Customer insights (13% vs. 11%)
1) Step-by-step video tutorials (57% vs. 56%)
3) Webinars or livestreams (52% vs. 47%)
2) Step-by-step written guides (48% vs. 42%)