New Hampshire

Despite a Driver community (36%) in line with the national average, and smaller than average numbers of Adopters and Maintainers, New Hampshire tied for last place when reporting SMB revenue projections (-25% vs. -16% avg.). In the future, nearly half (48%) intend to use digital tools more. New Hampshire SMBs are directing their focus now on recovery (66%), how to digitally prepare their business for the future (63%) and optimizing business operations (59%). Their top barriers to adopting new digital tools are an information deficit (72%), privacy concerns (58%) and cost (49%).

New Hampshire Map
36%
Driver
16%
Adopter
19%
Maintainer
30%
Non-seg

Average revenue reduction

-25%   -16% avg.

% comfort with digital tools pre-COVID-19

59%   68% avg.

% plan to use tools more post-COVID-19

48%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (88% vs. 69%)

2) Local listings (79% vs. 56%)

3) Online marketplace (78% vs. 53%)

4) Digital payments (78% vs. 67%)

% increased use of tools during COVID-19

86%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (66% vs. 44%)

Digitally prepare for the future? (63% vs. 37%)

Optimize my business ops? (59% vs. 39%)

Top 3 tools interested in adopting

1) CRM platforms (11% vs. 11%)

3) Online hiring platforms (8% vs. 8%)

1) Collaboration tools (8% vs. 7%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (66% vs. 56%)

2) Step-by-step written guides (57% vs. 42%)

3) Case studies about businesses like mine (44% vs. 31%)

Top barriers to digital tool adoption

49% avg.

72%

Information deficit

28% avg.

58%

Protecting data privacy

45% avg.

49%

Cost

Studley's Flower Garden

Rochester, New Hampshire

When quarantine orders shut down foot traffic to this company’s store their e-commerce capabilities enabled them to quickly transition to contactless pick-up and delivery. Digital sales tripled over the previous year.

Learn more
Studley's Flower Garden

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