Nevada

Nevada ranked first among states with 63% of its SMBs being in the Driver segment. Not surprisingly, Nevada SMBs also reported significantly better revenue outcomes (+5% vs. -16 avg.). Nevada SMBs increased their use of digital tools in line with the national average (72%) during COVID-19, as a result of already having a robust digital infrastructure including SEO, websites and digital payments. This led to a substantial number of Nevada SMBs (60%) feeling technologically prepared entering the crisis.

Nevada Map
63%
Driver
17%
Adopter
18%
Maintainer
2%
Non-seg

Average revenue reduction

5%   -16% avg.

% comfort with digital tools pre-COVID-19

66%   68% avg.

% plan to use tools more post-COVID-19

51%   53% avg.

Top 3 tools used pre-COVID-19

1) SEO (78% vs. 64%)

2) Digital payments (78% vs. 67%)

3) Business websites (76% vs. 69%)

% increased use of tools during COVID-19

72%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (50% vs. 44%)

Grow my customer base? (50% vs. 40%)

Optimize my business ops? (46% vs. 39%)

Top 3 tools interested in adopting

1) Online hiring platforms (7% vs. 8%)

2) CRM platforms (7% vs. 11%)

3) Online training platforms (6% vs. 10%)

Top 3 learning formats of interest

1) Webinars or livestreams (55% vs. 47%)

2) Step-by-step video tutorials (54% vs. 56%)

3) Step-by-step written guides (45% vs. 42%)

Top barriers to digital tool adoption

45% avg.

59%

Cost

49% avg.

49%

Information deficit

28% avg.

38%

Too expensive

Sunrise Coffee

Las Vegas, Nevada

When the crisis closed this company’s doors, digital tools opened others. From increased online sales to the creation of a whole new online community, this company recovered its losses and turned a profit thanks to its digital strategy.

Learn more
Sunrise Coffee

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