Nebraska

Nebraska ranked in the top five among states for its number of Maintainer businesses (32%). Nebraska SMBs reported negative revenue projections (-20%), well below the national average. Nebraska SMB business owners entered the pandemic with among the lowest comfort levels (54%) of all those reporting. Nebraska SMBs are now strongly focused on recovery (60%), digitally preparing their businesses for the future (51%) and retaining their customer base. To accomplish this, Nebraska SMBs are especially interested in customer relationship management tools (20% vs. 11% avg.), collaboration tools (20% vs. 7% avg.) and online hiring platforms (15% vs. 8% avg.).

Nebraska Map
29%
Driver
15%
Adopter
32%
Maintainer
24%
Non-seg

Average revenue reduction

-20%   -16% avg.

% comfort with digital tools pre-COVID-19

54%   68% avg.

% plan to use tools more post-COVID-19

58%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (82% vs. 67%)

2) Social media/video platforms (80% vs. 69%)

3) Digital ads (80% vs. 58%)

% increased use of tools during COVID-19

91%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damages done by COVID-19? (60% vs. 44%)

Digitally prepare for the future? (51% vs. 37%)

Retain my customer base? (46% vs. 42%)

Top 3 tools interested in adopting

1) CRM platforms (16% vs. 11%)

2) Business/data analytics tools (11% vs. 9%)

3) Collaboration tools (9% vs. 7%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (56% vs. 56%)

2) Case studies about businesses like mine (46% vs. 31%)

3) Webinars or livestreams (44% vs. 47%)

Top barriers to digital tool adoption

49% avg.

76%

Information deficit

45% avg.

61%

Cost

28% avg.

55%

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