Montana SMBs were among the bottom five in projected revenue loss (-23% vs. -16% avg.). Montana SMB owners entered the pandemic with a significantly lower comfort level (55% vs. 68% avg.) with digital tools. The negative effects from COVID-19 led 62% of Montana SMBs to reassess their approach to digital tools; only 38% of Montana SMBs entered the crisis feeling technologically prepared. As a result, 67% of Montana SMBs plan on using more digital tools post-COVID-19. Montana SMBs showed an average or higher interest in adopting digital ads, customer relationship management tools and customer insight tools.
1) Digital payments (84% vs. 67%)
2) Digital ads (76% vs. 58%)
3) Social media/video platforms (75% vs. 69%)
How will I...
Optimize my business operations? (58% vs. 39%)
Digitally prepare for the future? (51% vs. 37%)
Recover from the damages done by COVID-19? (42% vs. 44%)
Retain my customer base? (42% vs. 42%)
1) CRM platforms (20% vs. 11%)
1) Collaboration tools (20% vs. 7%)
3) Online hiring platforms (15% vs. 8%)
1) Step-by-step video tutorials (66% vs. 56%)
2) Step-by-step written guides (41% vs. 42%)
3) Webinars or livestreams (38% vs. 47%)