Mississippi

Mississippi SMBs leaned heavily on digital tools (93%) during the pandemic at a significantly higher rate than the national average (72%). More than half (53%) of Mississippi SMBs report they will use digital tools more post-COVID-19. Moving forward, they are focused on recovery (60%), digitally preparing for the future (55%) and retaining their customer base (50%). They need to overcome a high information deficit (73%), concerns about protecting privacy (56%) and the learning curve for digital tools (46%).

Mississippi Map
33%
Driver
28%
Adopter
15%
Maintainer
24%
Non-seg

Average revenue reduction

-17%   -16% avg.

% comfort with digital tools pre-COVID-19

55%   68% avg.

% plan to use tools more post-COVID-19

53%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization / SEO (87% vs. 64%)

2) Social media/video platforms (91% vs. 69%)

3) Digital payments (80% vs. 67%)

4) Online marketplace (80% vs. 53%)

% increased use of tools during COVID-19

93%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (50% vs. 42%)

Recover from the damages done by COVID-19? (60% vs. 44%)

Digitally prepare for the future? (55% vs. 37%)

Top 3 tools interested in adopting

1) Business website (14% vs. 9%)

2) Online training platforms (11% vs. 10%)

3) Online hiring platforms (12% vs. 8%)

Top 3 learning formats of interest

1) Case studies about businesses like mine (45% vs. 31%)

2) Step-by-step video tutorials (63% vs. 56%)

3) Step-by-step written guides (52% vs. 42%)

Top barriers to digital tool adoption

49% avg.

73%

Information deficit

17% avg.

46%

Digital tools are difficult to use

28% avg.

56%

Protecting company and employee data privacy

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report