Michigan ranked in the top five among states for its number of Adopter businesses (39%) and entered the pandemic with a less than average (64%) level of comfort with digital tools. These SMBs faced average projected revenue reduction. Width 42% of Michigan SMBs above average interest in customer insight tools and digital ads as they shift their focus to recovering from COVID-19 (46%).
1) Business websites (73% vs. 69%)
2) Social media/video platforms (63% vs. 69%)
3) Collaboration tools (61% vs. 60%)
How will I...
Optimize my business operations? (45% vs. 39%)
Retain my customer base? (44% vs. 42%)
Recover from the damages done by COVID-19? (46% vs. 44%)
1) Customer relationship management platforms (14% vs. 1%)
2) Customer insights tools (11% vs. 11%)
3) Online training platforms (14% vs. 10%)
1) Webinars or livestreams (55% vs. 47%)
2) Step-by-step video tutorials (50% vs. 56%)
3) Step-by-step written guides (43% vs. 42%)