Maryland ranked in the top five among states for its number of Adopters (37%) and entered the crisis with a slightly higher than average (71%) comfort level with digital tools. These Adopters were already using a basic infrastructure of website and social media, supported by collaboration tools and reported slightly less revenue than average. A majority (53%) adapted or changed their product or services offerings, which allowed half to retain or even grow their customer base. More than half (55%) of Maryland SMBs report they will use digital tools more post-COVID-19.
1) Business websites (67% vs. 69%)
2) Social media/video platforms (63% vs. 69%)
3) Collaboration tools(66% vs. 60%)
How will I...
Grow my customer base? (46% vs. 40%)
Recover from the damage done by COVID-19? (42% vs. 44%)
Digitally prepare for the future? (44% vs. 37%)
1) Business website (9% vs. 9%)
2) Digital ads (10% vs. 9%)
3) Customer relationship management platforms (11% vs. 11%)
1) Webinars or livestreams (44% vs. 47%)
2) Step-by-step video tutorials (54% vs. 56%)
3) Step-by-step written guides (41% vs. 42%)