Maine

Falling well below the average number of Driver business (25% vs. 35% avg.), Maine SMBs were among the bottom five states for projected revenue (-23% vs. -16% avg.) SMB leaders also reported a lower than average (60%) comfort level with digital tools. Almost half (49%) of Maine SMBs reassessed their approach to digital tools during COVID-19, leading nearly half (48%) to increase their investment in digital tools. Heavily focused now on recovery (55%), more than half (53%) say they’ll use digital tools more in a post-COVID-19 world. As such, they have a higher than average interest in sophisticated customer relationship management tools (15% vs. 11% avg.) and online hiring platforms (16% vs. 8% avg.).

Maine Map
25%
Driver
27%
Adopter
22%
Maintainer
26%
Non-seg

Average revenue reduction

-23%   -16% avg.

% comfort with digital tools pre-COVID-19

60%   68% avg.

% plan to use tools more post-COVID-19

53%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (78% vs. 69%)

2) Digital ads (77% vs. 58%)

3) Online marketplace(80% vs. 53%)

% increased use of tools during COVID-19

82%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (49% vs. 42%)

Recover from the damage done by COVID-19? (55% vs. 44%)

Digitally prepare for the future? (43% vs. 37%)

Top 3 tools interested in adopting

1) Customer relationship management platforms (15% vs. 11%)

2) Video conferencing (10% vs. 6%)

3) Online hiring platforms (16% vs. 8%)

Top 3 learning formats of interest

1) Case studies about businesses like mine (45% vs. 31%)

2) Step-by-step video tutorials (66% vs. 56%)

3) Step-by-step written guides (47% vs. 42%)

Top barriers to digital tool adoption

49% avg.

81%

Information deficit

17% avg.

45%

Digital tools are difficult to use

28% avg.

51%

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