Louisiana

Louisiana ranked in the top five among all states for its number of Adopters (40%). 44% of Louisiana SMBs reassessed their approach to digital tools and they showed an increased use of digital tools during COVID-19 (81% vs. 72% avg.). They wish to digitally prepare their businesses for the future (46%), though SMB owners’ comfort level with technology (63%) falls below the national average. To help with their comfort level, they are most interested in step-by-step video tutorials (55%), webinars (48%) and written guides (37%).

Louisiana Map
30%
Driver
40%
Adopter
22%
Maintainer
9%
Non-seg

Average revenue reduction

-19%   -16% avg.

% comfort with digital tools pre-COVID-19

63%   68% avg.

% plan to use tools more post-COVID-19

45%   53% avg.

Top 3 tools used pre-COVID-19

1) Social media/video platforms (81% vs. 69%)

2) Online marketplace (74% vs. 53%)

3) Digital payments (76% vs. 67%)

% increased use of tools during COVID-19

81%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (42% vs. 42%)

Recover from the damage done by COVID-19? (48% vs. 44%)

Digitally prepare for future? (46% vs. 37%)

Top 3 tools interested in adopting

1) Customer relationship management platforms (13% vs. 11%)

2) Video Conferencing (12% vs. 6%)

3) Online training platforms (12% vs. 10%)

Top 3 learning formats of interest

1) Webinars or livestreams (48% vs. 47%)

2) Step-by-step video tutorials (55% vs. 56%)

3) Step-by-step written guides (37% vs. 42%)

Top barriers to digital tool adoption

49% avg.

53%

Information deficit

45% avg.

44%

Cost

28% avg.

37%

Protecting company and employee data privacy

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report