With its disproportionately higher percentage of Maintainer businesses (32% vs. 24% avg.), Kentucky SMBs struggled, reporting lower than average business outcomes. Although more than half (52%) of Kentucky SMBs adapted or changed their product offerings during COVID-19 to try and stave off the damage, 40% reported losses to their customer base. This led to 48% of Kentucky SMBs being focused on how to grow their business and thinking about short-term business goals (40%). Less than half (45%) plan to use digital tools more than before the crisis. Going forward, 51% of Kentucky SMBs want to optimize their business operations and 49% want to digitally prepare their businesses for the future.
1) Business websites (75% vs. 69%)
2) Social media/video platforms (75% vs. 69%)
3) Digital payments (70% vs. 67%)
How will I...
Optimize my business operations? (51% vs. 39%)
Retain my customer base? (48% vs. 42%)
Digitally prepare for future? (49% vs. 37%)
1) Customer relationship management platforms (26% vs. 11%)
2) Business/data analytics tools (13% vs. 9%)
3) Collaboration tools (17% vs. 7%)
2) Webinars or livestreams (44% vs. 47%)
1) Step-by-step video tutorials (56% vs. 56%)
3) Step-by-step written guides (42% vs. 42%)