Kansas

With a higher than average number of Drivers being offset by a higher than average number of Maintainers, Kansas SMBs managed to report better than average business outcomes. Similar to the nation at large, Kansas SMBs leaned heavily on digital tools during COVID-19 than they had previously (83% vs. 72% avg.). They are now looking to adopt online training platforms, local listings and SEO. But in order to do so they will have to overcome an information deficit (53%), cost concerns (45%), and be assured of privacy protections (40%) for company and employee data.

Kansas Map
37%
Driver
24%
Adopter
29%
Maintainer
10%
Non-seg

Average revenue reduction

-13%   -16% avg.

% comfort with digital tools pre-COVID-19

63%   68% avg.

% plan to use tools more post-COVID-19

46%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization / SEO (71% vs. 64%)

2) Social media/video platforms (71% vs. 69%)

3) Customer relationship management platforms (72% vs. 50%)

% increased use of tools during COVID-19

83%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (46% vs. 42%)

Recover from the damage done by COVID-19? (51% vs. 44%)

Digitally prepare for the future? (50% vs. 37%)

Top 3 tools interested in adopting

1) Search engine optimization / SEO (9% vs. 8%)

2) Local listings (10% vs. 9%)

3) Online training platforms (13% vs. 10%)

Top 3 learning formats of interest

3) Webinars or livestreams (42% vs. 47%)

1) Step-by-step video tutorials (50% vs. 56%)

2) Step-by-step written guides (45% vs. 42%)

Top barriers to digital tool adoption

49% avg.

53%

Information deficit

45% avg.

45%

Cost

28% avg.

40%

Protecting company and employee data privacy

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