With a higher than average number of Drivers being offset by a higher than average number of Maintainers, Kansas SMBs managed to report better than average business outcomes. Similar to the nation at large, Kansas SMBs leaned heavily on digital tools during COVID-19 than they had previously (83% vs. 72% avg.). They are now looking to adopt online training platforms, local listings and SEO. But in order to do so they will have to overcome an information deficit (53%), cost concerns (45%), and be assured of privacy protections (40%) for company and employee data.
1) Search engine optimization / SEO (71% vs. 64%)
2) Social media/video platforms (71% vs. 69%)
3) Customer relationship management platforms (72% vs. 50%)
How will I...
Retain my customer base? (46% vs. 42%)
Recover from the damage done by COVID-19? (51% vs. 44%)
Digitally prepare for the future? (50% vs. 37%)
1) Search engine optimization / SEO (9% vs. 8%)
2) Local listings (10% vs. 9%)
3) Online training platforms (13% vs. 10%)
3) Webinars or livestreams (42% vs. 47%)
1) Step-by-step video tutorials (50% vs. 56%)
2) Step-by-step written guides (45% vs. 42%)