Idaho

Idaho reported a higher than average percentage of Drivers (35%) and slightly higher percentage (25%) of Maintainers; Idaho SMBs reported just slightly lower revenue projections (-17%) than average. SMB owners reported a significantly lower than average (56% vs. 68% avg.) comfort level with digital tools. Idaho SMBs are now concerned (62%) about how to better prepare their businesses for the future. They are especially interested in growing their retaining customer base (54%). To accomplish this, Idaho SMBs are most interested in adopting online training platforms (13%), customer management tools (12%) and customer insight tools (11%).

Idaho Map
35%
Driver
17%
Adopter
25%
Maintainer
22%
Non-seg

Average revenue reduction

-17%   -16% avg.

% comfort with digital tools pre-COVID-19

56%   68% avg.

% plan to use tools more post-COVID-19

61%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization / SEO (83% vs. 64%)

1) Digital ads (84% vs. 58%)

3) Digital payments (86% vs. 67%)

% increased use of tools during COVID-19

90%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (54% vs. 42%)

Recover from the damage done by COVID-19?(54% vs. 44%)

Digitally prepare for future? (62% vs. 37%)

Top 3 tools interested in adopting

1) CRM platforms (12% vs. 11%)

2) Customer insights tools (11% vs. 11%)

3) Online training platforms (13% vs. 10%)

Top 3 learning formats of interest

1) Case studies about businesses like mine (54% vs. 31%)

2) Step-by-step video tutorials (51% vs. 56%)

3) Step-by-step written guides (45% vs. 42%)

Top barriers to digital tool adoption

49% avg.

63%

Information deficit

45% avg.

57%

Cost

28% avg.

56%

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