Florida

Florida's Driver segment ranked in the top 10 among states in its percentage of Drivers (36%) and reported slightly better than average revenue projections (-15% vs. -16% avg.). They had a higher than average comfort level with technology (72%) and nearly half (48%) felt technologically prepared for COVID-19. Post-COVID-19, Florida SMBs will be focused on both growing (46%) and retaining (41%) their customer base. Now, Florida SMBs are most interested in adopting a business website (10%), customer relationship management tools (10%) and being involved in e-commerce (10%).

Florida Map
36%
Driver
35%
Adopter
25%
Maintainer
4%
Non-seg

Average revenue reduction

-15%   -16% avg.

% comfort with digital tools pre-COVID-19

72%   68% avg.

% plan to use tools more post-COVID-19

51%   53% avg.

Top 3 tools used pre-COVID-19

1) Business website (67% vs. 69%)

2) Digital payments (69% vs. 67%)

3) Collaboration tools (66% vs. 60%)

% increased use of tools during COVID-19

68%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (41% vs. 42%)

Grow my customer base? (46% vs. 40%)

Recover from the damage done by COVID-19? (48% vs. 44%)

Top 3 tools interested in adopting

1) Business website (10% vs. 9%)

2) CRM platforms (10% vs. 11%)

3) Online marketplace (10% vs. 6%)

Top 3 learning formats of interest

1) Webinars or livestreams (52% vs. 47%)

2) Step-by-step video tutorials (57% vs. 56%)

3) Step-by-step written guides (40% vs. 42%)

Top barriers to digital tool adoption

49% avg.

40%

Information deficit

45% avg.

42%

Cost

28% avg.

29%

Unsure of ROI

GORUCK

Jacksonville Beach, Florida

When COVID-19 restrictions curtailed this community-oriented company’s customer base it focused on using digital tools to not only sustain that base but grow it significantly, as well as increase sales.

Learn more
GORUCK

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