Delaware

Delaware had below average numbers of Drivers and Adopters, while its Maintainers hit the national average (20%). Despite this, just over half (51%) of Delaware SMBs felt technologically prepared for the COVID-19 crisis, although their projected revenue numbers (-19%) were below the national average. Delaware SMBs plan to use digital tools more (59%) post-COVID-19, concentrating on setting up a business website (15%), using online hiring platforms (14%) and video conferencing (12%). To do this Delaware SMBs will have to overcome a high information deficit (69%), cost concerns (49%) and worries about protecting privacy (57%).

Delaware Map
33%
Driver
24%
Adopter
20%
Maintainer
24%
Non-seg

Average revenue reduction

-19%   -16% avg.

% comfort with digital tools pre-COVID-19

41%   68% avg.

% plan to use tools more post-COVID-19

59%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization/SEO (86% vs. 64%)

2) Social media/video platforms (84% vs. 69%)

3) Digital payments (85% vs. 67%)

% increased use of tools during COVID-19

97%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (54% vs. 42%)

Recover from the damage done by COVID-19?(50% vs.44%)

Digitally prepare for future? (60% vs. 37%)

Top 3 tools interested in adopting

1) Business website (15% vs. 9%)

2) Video conferencing (12% vs. 6%)

3) Online training platforms (14% vs. 10%)

Top 3 learning formats of interest

1) Webinars or livestreams (41% vs. 47%)

2) Step-by-step video tutorials (40% vs. 56%)

3) Step-by-step written guides (59% vs. 42%)

Top barriers to digital tool adoption

49% avg.

69%

Information deficit

45% avg.

49%

Cost

28% avg.

57%

Protecting company and employee data privacy

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.

To submit this form, you need to accept our Privacy statement

Thank you for subscribing.

You can see the full report here

Download report