Although Connecticut had a slightly lower than average percentage of Drivers (33%), it still ranked among the top 10 among states for revenue projections (-12% vs. -16% avg.). Connecticut SMBs leaned heavily into SEO (73%), social media (67%) and customer relationship management tools (66%), while almost half (48%) increased their investment in digital tools during COVID-19. They are now most interested in recovery (50%), retaining their customer base (41%) and optimizing business operations (40%). Their top barriers to digital tool adoption are an information deficit (59%), cost (42%) and lack of skills (37%).
1) Search engine optimization/SEO (73% vs. 64%)
2) Social media/video platforms (67% vs. 69%)
3) Online marketplace (66% vs. 53%)
How will I...
Optimize my business operations? (40% vs. 39%)
Retain my customer base? (41% vs. 42%)
Recover from the damage done by COVID-19? (50% vs. 44%)
1) Business website (10% vs. 9%)/p>
2) CRM platforms (10% vs. 11%)
3) Online training platforms (10% vs. 10%)
1) Webinars or livestreams (50% vs. 47%)
2) Step-by-step video tutorials (62% vs. 56%)
3) In person classes (41% vs. 30%))