Arkansas

Arkansas ranked in the bottom 10 among states for projected revenue (-22% vs. -16% avg). COVID-19 made 46% of Arkansas SMBs reassess their approach to digital tools, and only about 4-in-10 felt technologically prepared for it. The state has a slightly higher than average percentage of Adopters (35%), which could account for a higher than average percentage (59%) planning to use more digital tools post-COVID-19. However, for Arkansas SMBs, the biggest barrier to adoption of digital tools is an information deficit (73%). As such, they are most interested in learning about new tools via step-by-step video tutorials (51%), webinars (49%) and step-by-step written guides (47%).

Arkansas Map
26%
Driver
35%
Adopter
16%
Maintainer
23%
Non-seg

Average revenue reduction

-22%   -16% avg.

% comfort with digital tools pre-COVID-19

43%   68% avg.

% plan to use tools more post-COVID-19

59%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization/SEO (83% vs. 64%)

2) Social media/video platforms (82% vs. 69%)

3) Digital payments (84% vs. 67%)

% increased use of tools during COVID-19

87%   72% avg.

Top post-COVID-19 questions

How will I...

Retain my customer base? (55% vs. 42%)

Recover from the damage done by? COVID-19 (67% vs. 44%)

Digitally prepare for future? (47% vs. 37%)

Top 3 tools interested in adopting

1) CRM platforms (10% vs. 11%)

2) Collaboration tools (18% vs. 7%)

3) Online training platforms (11% vs. 10%)

Top 3 learning formats of interest

1) Webinars or livestreams (49% vs. 47%)

2) Step-by-step video tutorials (51% vs. 56%)

3) Step-by-step written guides (47% vs. 42%)

Top barriers to digital tool adoption

28% avg.

73%

Information deficit

28% avg.

58%

Cost

26% avg.

41%

Too expensive

23% avg.

41%

Lack of skills

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