Arizona

Arizona ranked in the top five among states for the highest percentage (49%) of Drivers and subsequently in the top 10 for projected revenue (-8% vs. -16% avg.). 41% of Arizona SMBs successfully retained or even grew their customer base during the crisis. Arizona SMBs relied heavily on social media (74%), a business website (74%) and SEO (69%) to provide momentum heading into COVID-19, and they are now focused on growing (45%) and retaining (42%) their customer base and optimizing their business operations (41%). However, they are most concerned about information deficit (56%), cost (52%), and ROI(37%).

Arizona Map
49%
Driver
23%
Adopter
24%
Maintainer
4%
Non-seg

Average revenue reduction

-8%   -16% avg.

% comfort with digital tools pre-COVID-19

69%   68% avg.

% plan to use tools more post-COVID-19

51%   53% avg.

Top 3 tools used pre-COVID-19

1) Search engine optimization/SEO (69% vs. 64%)

2) Business website (74% vs. 69%)

3) Social media and video platforms (74% vs. 69%)

% increased use of tools during COVID-19

71%   72% avg.

Top post-COVID-19 questions

How will I...

Optimize my business operations? (41% vs. 39%)

Retain my customer base? (42% vs. 42%)

Grow my customer base? (45% vs. 40%)

Top 3 tools interested in adopting

1) Social media and video platforms (8% vs. 6%)

2) Local listings (8% vs. 9%)

3) Digital ads (8% vs. 9%)

4) CRM platforms (8% vs. 11%)

Top 3 learning formats of interest

1) Webinars or livestreams (41% vs. 47%)

2) Step-by-step video tutorials (53% vs. 56%)

3) 1:1 consultations (41% vs. 27%)

Top barriers to digital tool adoption

49% avg.

56%

Information deficit

45% avg.

52%

Cost

28% avg.

37%

Unsure of ROI

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