Alaska SMBs were among the hardest hit (-20% revenue projections), despite nearly 7-in-10 (69%) feeling they were technologically prepared for the crisis. 64% of SMBs invested more in technology as a result of COVID-19 and 60% adapted or changed their product offerings in the process. Three-quarters of Alaska SMBs plan to beef up their technology infrastructure but are most concerned about their lack of knowledge (52%) and cost (47%).
1) Online marketplace (93% vs. 53%)
3) Social media/video platforms (90% vs. 69%)
3) Search engine optimization/SEO (82% vs. 64%)
4) Digital ads (82% vs. 58%)
5) Business/data analytics tools (82% vs. 54%)
How will I...
Digitally prepare for the future? (75% vs. 37%)
Recover from the damages done by COVID-19? (52% vs. 44%)
Optimize my business operations? (51% vs. 39%)
1) Online hiring platforms (22% vs. 8%)
2) Online training platforms (10% vs. 10%)
3) Business website (8% vs. 9%)
4) Collaboration tools (8% vs. 7%)
1) Step-by-step written guides (58% vs. 42%)
2) Step-by-step video tutorials (48% vs. 56%)
3) Case studies about businesses like mine (44% vs. 31%)