Alaska

Alaska SMBs were among the hardest hit (-20% revenue projections), despite nearly 7-in-10 (69%) feeling they were technologically prepared for the crisis. 64% of SMBs invested more in technology as a result of COVID-19 and 60% adapted or changed their product offerings in the process. Three-quarters of Alaska SMBs plan to beef up their technology infrastructure but are most concerned about their lack of knowledge (52%) and cost (47%).

Alaska Map
29%
Driver
29%
Adopter
18%
Maintainer
24%
Non-seg

Average revenue reduction

-20%   -16% avg.

% comfort with digital tools pre-COVID-19

62%   68% avg.

% plan to use tools more post-COVID-19

61%   53% avg.

Top 3 tools used pre-COVID-19

1) Online marketplace (93% vs. 53%)

3) Social media/video platforms (90% vs. 69%)

3) Search engine optimization/SEO (82% vs. 64%)

4) Digital ads (82% vs. 58%)

5) Business/data analytics tools (82% vs. 54%)

% increased use of tools during COVID-19

97%   72% avg.

Top post-COVID-19 questions

How will I...

Digitally prepare for the future? (75% vs. 37%)

Recover from the damages done by COVID-19? (52% vs. 44%)

Optimize my business operations? (51% vs. 39%)

Top 3 tools interested in adopting

1) Online hiring platforms (22% vs. 8%)

2) Online training platforms (10% vs. 10%)

3) Business website (8% vs. 9%)

4) Collaboration tools (8% vs. 7%)

Top 3 learning formats of interest

1) Step-by-step written guides (58% vs. 42%)

2) Step-by-step video tutorials (48% vs. 56%)

3) Case studies about businesses like mine (44% vs. 31%)

Top barriers to digital tool adoption

49% avg.

55%

Information deficit

45% avg.

47%

Cost (NET)t

28% avg.

46%

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