Alabama

Alabama’s high percentage of Drivers (51%) ranked in the top five among all states, and also ranked in the top five for revenue projections, doing substantially better than the national average (-7% vs -16% avg.).

Alabama SMBs also had a high comfort level (77%) with digital tools heading into the crisis. In line with the national average, more than half of SMBs (53%) plan on using more digital tools post-COVID-19; however, most (52%) need more information about such tools and are concerned about cost (41%) and protecting privacy (27%).

Alabama Map
51%
Driver
31%
Adopter
11%
Maintainer
8%
Non-seg

Average revenue reduction

-7%   -16% avg.

% comfort with digital tools pre-COVID-19

77%   68% avg.

% plan to use tools more post-COVID-19

53%   53% avg.

Top 3 tools used pre-COVID-19

1) Digital payments (77% vs. 67%)

2) Social media/video platforms (76% vs. 69%)

3) Business website (75% vs. 69%)

% increased use of tools during COVID-19

79%   72% avg.

Top post-COVID-19 questions

How will I...

Recover from the damage done by COVID-19? (50% vs. 44%)

Optimize my business operations?(46% vs. 39%)

Digitally prepare my business for the future?(42% vs. 37%)

Top 3 tools interested in adopting

1) Digital ads (12% vs. 9%)

2) Customer insights tools (12% vs. 11%)

3) Online training platforms (11% vs. 10%)

Top 3 learning formats of interest

1) Step-by-step video tutorials (57% vs. 56%)

3) Webinars or livestreams (49% vs. 47%)

2) Step-by-step written guides (39% vs. 42%)

Top barriers to digital tool adoption

49% avg.

52%

Information deficit

45% avg.

41%

Cost

28% avg.

27%

Protecting company and employee data privacy

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