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European small Businesses Find a Digital Safety Net During COVID-19

While COVID-19 has presented many challenges to small businesses, it has also created an environment for rapid introspection, invention, and innovation. The following case studies describe how a number of small businesses in various industries across Europe leveraged the power of digital tools to meet these new and unexpected challenges.

Haltian
“Improving digital visibility is what allowed us to save this centuries-old family company. It was simply a matter of survival at first. It is now a vital cornerstone of our business.”
La Maison des Soeurs Macarons
“Improving digital visibility is what allowed us to save this centuries-old family company. It was simply a matter of survival at first. It is now a vital cornerstone of our business.”
Hooray Heroes
“We are fully digital and we are nimble, so we are well positioned to persevere in difficult situations.”
Little Box of Books
“The reality of having a business today is that you can’t not have a robust digital presence, which meant I had to become digitally literate quickly when I decided to open Little Box of Books.”
Lusa Language School
“I loved this business and I didn’t want it to close. I felt this immense weight upon my shoulders because it was on me to ensure that didn’t happen. I also realized that it was in my reach to do something about it.”
Moon Dot
“This one tiny tweak allowed us to dramatically increase our visibility with those who look for products using Google Image search.”
Progetto Quid
“For our young social enterprise, the most important challenge was being able to not just survive COVID-19 but actually emerge stronger,”
Gym+Coffee
“We had zero experience in retail and zero technical skills, what we did have was a range of low-cost digital tools that were easy to use, even for us. We just figured it out.”
Honingwinkel.nl
“This was a group effort and digital tools made it all so much easier and more affordable than any of us were expecting,”
Botín
“We may be the world’s oldest restaurant, but we see the value of these next-generation tools. I have no doubt that we will continue to use more of them heading into the future.”
Emmantina Houses
“Without the use of the online tools, we would be permanently closed right now without a doubt,”
Pott Au Chocolat
“It was such a relief that we made the decision to lean into digital when we did. It provided a solid base to build from in a confusing time. Honestly, I don’t know how we would have managed without it.”

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