Skip to content

Honingwinkel.nl

https://www.honingwinkel.nl
Ahmet Taskan | Utrecht, Netherlands
“This was a group effort and digital tools made it all so much easier and more affordable than any of us were expecting,”
Ahmet Taskan, Honingwinkel.nl

From hobby to revenue generator, a family-run honey business has shown how digital tools can generate increased sales and customers quickly —even during a global pandemic.

Ahmet Taskan has always been fascinated by beekeeping. As a child, he would sit out in the yard for hours watching his grandfather tend to the hive. As an adult, he took up the hobby himself and shared it with his family. And for nearly two decades, that’s all it was—a hobby. But Ahmet has a knack for entrepreneurialism. One morning during breakfast in the garden— while enjoying a meal of his own fresh honey—Ahmet spoke with his children about turning this family hobby into a family business. Why not pre-select the best honey, he asked, and sell it? “The honey from our garden was so good and tasty,” Ahmet recalls, “I thought everyone has a right to try some for themselves.” They decided to give it a try.

The business was slow-going at first. In fact, from its founding in mid-2019 it was little more than a side project. Then, the pandemic hit. Suddenly Ahmet and his family found themselves with  rare commodities: they were all at home and had a lot of free time. Together, they decided to kick the business into high gear. The Taskans each took a role: Ahmet procured the honey, his wife packaged it, his daughter ran the website, and his sons helped him handle the marketing.

 

“We attended Google Digital Workshop webinars to learn how to reach more customers online and we began using tools in the Google Workspace, Google Ads, and Google Analytics,” Ahmet recalls. “We found the return on investment to be amazing. In just four months we were able to increase our web traffic by over 60%, our customers by more than 150%, and our revenue by nearly 200%.” The family-run company broadened its visibility on social media and began organizing webinars to provide customers with background on the products themselves. “We think it’s important to let our customers know where the honey they’re buying is coming from and to give them confidence that it is only from the highest quality sources,” Ahmet explained. “Digital tools offer the best way to tell that story.”  

Eventually, not only was Honingwinkel selling its own honey online but other high-quality brands as well—and not just through the company’s website but also other online sales platforms such as Amazon and Google Shopping. The Taskans provided customers with ways to share their own feedback too, such as embedding the digital ratings platform Webwinkelkeur directly into Honingwinkel’s website. So far, with a Webwinkelkeur rating of over 9.7 out of 10, the Taskans’ customers seem to be pleased. Looking ahead, the family is now focused on cultivating an even larger community on social network sites such as Facebook and Instagram.  

While the middle of a global pandemic hardly seems the ideal time to get a business off the ground, for Ahmet and his family the timing couldn’t have been more sweet. “This was a group effort and digital tools made it all so much easier and more affordable  than any of us were expecting,” Ahmet says, “I’m happy that I’ve been able to share my passion with so many during such a difficult time and I’m grateful for an experience that brought us closer together as a family.”

See their Stories

Cake Cowboy
“There’s no way we would have been able to properly communicate who we are or what we stood for without digital tools, and there’s clearly no way we would have survived the pandemic without them either,”
Easyfood
“While other companies laid off salespeople during COVID-19, we learned how to work in an entirely new way and thus grew our workforce by about 30% instead.”
Haltian
“While Haltian has always been digitally driven, what the pandemic really taught us was how to make the most out of the tools we already had and add new ones on the fly,”
La Maison des Soeurs Macarons
“Improving digital visibility is what allowed us to save this centuries-old family company. It was simply a matter of survival at first. It is now a vital cornerstone of our business.”
Hooray Heroes
“We are fully digital and we are nimble, so we are well positioned to persevere in difficult situations.”
Little Box of Books
“The reality of having a business today is that you can’t not have a robust digital presence, which meant I had to become digitally literate quickly when I decided to open Little Box of Books.”
Lusa Language School
“I loved this business and I didn’t want it to close. I felt this immense weight upon my shoulders because it was on me to ensure that didn’t happen. I also realized that it was in my reach to do something about it.”
Moon Dot
“This one tiny tweak allowed us to dramatically increase our visibility with those who look for products using Google Image search.”
Progetto Quid
“For our young social enterprise, the most important challenge was being able to not just survive COVID-19 but actually emerge stronger,”
Gym+Coffee
“We had zero experience in retail and zero technical skills, what we did have was a range of low-cost digital tools that were easy to use, even for us. We just figured it out.”
Botín
“We may be the world’s oldest restaurant, but we see the value of these next-generation tools. I have no doubt that we will continue to use more of them heading into the future.”
Emmantina Houses
“Without the use of the online tools, we would be permanently closed right now without a doubt,”
Pott Au Chocolat
“It was such a relief that we made the decision to lean into digital when we did. It provided a solid base to build from in a confusing time. Honestly, I don’t know how we would have managed without it.”

Want more insights on the Digital Safety Net?

Sign up to be the first to receive our reports and findings.