Our research identified three categories of SMEs, based on how they characterized the pre-pandemic importance of digital tools to their business operations, and their actual use of digital tools entering the pandemic. Advanced SMEs place a high importance on digital tools and use many of them, while Uncertain SMEs do not. A third group, Evolving SMEs, is at various stages of transformation between the other two.
Advanced SMEs outperformed their Uncertain counterparts for a range of financial and operational business metrics during the pandemic: sales, revenue, maintaining their customer base, and hiring new employees. They have also been more aggressive in investing in new tools and training during the pandemic. In Luxembourg, we found a below-average number of Advanced SMEs (-8% vs. the Europe-wide average), and a slightly below-average number of Uncertain SMEs (-2%), with a correspondingly above-average percentage of them in a transformational state (+10%).
Not all SMEs who use digital tools are the same. On average, sole owner/ operators or women-led SMEs had an especially challenging time if Uncertain, but found outsized benefits if they were Advanced. While outside the scope of our survey, these results may be partly driven by (for example) women taking on more household or childcare duties than men on average. (For additional analysis of business size and gender effects, please refer to pages 22-23 of the main Digitally Driven: Europe report.) Not all digital tools are equally helpful to European SMEs, either. E-commerce, data analytics, and employee management and collaboration tools conferred more competitive advantage on the SMEs using them.
- Use fewer digital tools, don’t prioritize their importance
- Worse business outcomes such as lower revenue
- Little transformation, innovation, and resilience
Increased deployment of the Digital Safety Net
- Use more digital tools and prioritize their importance
- Better business outcomes such as lower revenue
- Increased transformation, innovation, and resilience
Digitally Driven: Luxembourg – By the Numbers
Luxembourg’s SMEs were somewhat less digitally-savvy than average going into the pandemic, but are rapidly transforming their digital tool use in response to it.
Pre-Pandemic: While the country had a below-average number of Advanced SMEs, 66% of all of Luxembourg’s SMEs felt comfortable using digital tools in their business, 5% higher than the Europe-wide average.
During the Pandemic: While SMEs reported revenue losses across the board, Luxembourg’s Advanced SMEs (-34.8% revenue) realized an advantage over their Uncertain counterparts (-53.8%), who lost over half their revenue on average.
Advanced SMEs also hired an average of 13 employees, while Uncertain SMEs hired zero.
Finally, a remarkable 98% of Luxembourg’s SMEs increased digital tool use during the pandemic, 18% higher than the Europe- wide average.
Digital Concerns: Luxembourgian SMEs have heightened concerns about adoption of new digital tools. Their top concerns are: not knowing what digital tools are available (38%, +18% over Europe-wide average); that digital tools won’t work with current apps/services (38%, +20); that tools won’t work (35%, +14%).
Post-Pandemic Planning: Looking to the future, a majority (55%) of Luxembourg’s SMEs (5% above the Europe-wide average) plan to use more digital tools after the pandemic.
Digitally Driven: Luxembourg – Impact on Europe
SMEs embracing and utilizing the Digital Safety Net will have benefits far beyond the current pandemic.
The ability for SMEs to adapt, survive, and recover from disruptions, and press their competitive advantage during good times, is both valuable to them and benefits the broader economy. SMEs who do not, however, remain more vulnerable to disruptions and are more at risk of closing. Thus, getting more SMEs to take advantage of the Digital Safety Net is good for them, consumers, and the economy as a whole.
Based on our research and publicly available government data, we asked, what would the economic effect be of transforming just the Uncertain SMEs into Advanced ones (there are roughly 4.5 million Uncertain SMEs in Europe, and about 5.3k in Luxembourg)?
Roughly, that could generate 262.2€ billion additional sales (0.91% of European total), 67.4€ billion economic value added (0.93% of European total), and 3.76 million jobs (2.59% of European total employment). In Luxembourg specifically, this is an estimated 3.2€ billion additional sales, 0.5€ billion economic value added, and 69,857 jobs.
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