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Our research identified three categories of SMEs, based on how they characterized the pre-pandemic importance of digital tools to their business operations, and their actual use of digital tools entering the pandemic. Advanced SMEs place a high importance on digital tools and use many of them, while Uncertain SMEs do not. A third group, Evolving SMEs, is at various stages of transformation between the other two.

Advanced SMEs outperformed their Uncertain counterparts for a range of financial and operational business metrics during the pandemic: sales, revenue, maintaining their customer base, and hiring new employees. They have also been more aggressive in investing in new tools and training during the pandemic. In Finland, we found a slightly below-average number of Advanced SMEs (-4% vs. the Europe-wide average), and a somewhat below-average number of Uncertain SMEs (-5%), with an above-average percentage of them in a transformational state (+8%).

Not all SMEs who use digital tools are the same. On average, sole owner/ operators or women-led SMEs had an especially challenging time if Uncertain, but found outsized benefits if they were Advanced. Not all digital tools are equally helpful to European SMEs, either. E-commerce, data analytics, and employee management and collaboration tools conferred more competitive advantage on the SMEs using them.

Digitally Uncertain SMEs in Finland
vs 18% Europe
  • Use fewer digital tools, don’t prioritize their importance
  • Worse business outcomes such as lower revenue
  • Little transformation, innovation, and resilience
48% in various stages of transformation in Finland (40% of Europe)

Increased deployment of the Digital Safety Net

Digitally Advanced SMEs in Finland
vs 42% Europe
  • Use more digital tools and prioritize their importance
  • Better business outcomes such as lower revenue
  • Increased transformation, innovation, and resilience

Digitally Driven: Finland – By the Numbers

Finland’s SMEs felt less comfort with – and had greater concerns about – digital tools going into the pandemic, but are rapidly transforming their digital tool use to “close the gap” in response.

Pre-Pandemic: In addition to slightly below-average numbers of Advanced SMEs, only 50% of all of Finland’s SMEs felt comfortable using digital tools in their business, 11% lower than the Europe-wide average.

During the Pandemic: While SMEs generally reported revenue losses, Finland’s Advanced SMEs (-25.8% revenue) significantly outperformed (nearly 2X) their Uncertain counterparts, who lost nearly half their revenue (-48.9%).

This differential is evidence of the Digital Safety Net at work.

Finally, a remarkable 96% of Finland’s SMEs increased digital tool use during the pandemic, 16% higher than the Europe-wide average.

Digital Concerns: Finnish SMEs have several concerns about adoption of new digital tools. Their top concerns are: uncertainty about available tools (31%, +11% over Europe-wide average); lack of digital skills and knowledge (30%, +8%); data privacy concerns (29%, +4%).

Post-Pandemic Planning: Looking to the future, a majority (61%) of Finland’s SMEs (11% above the Europe-wide average) plan to use more digital tools after the pandemic.

Digitally Driven: Finland – Impact on Europe

SMEs embracing and utilizing the Digital Safety Net will have benefits far beyond the current pandemic.

The ability for SMEs to adapt, survive, and recover from disruptions, and press their competitive advantage during good times, is both valuable to them and benefits the broader economy. SMEs who do not, however, remain more vulnerable to disruptions and are more at risk of closing. Thus, getting more SMEs to take advantage of the Digital Safety Net is good for them, consumers, and the economy as a whole.

Based on our research and publicly available government data, we asked, what would the economic effect be of transforming just the Uncertain SMEs into Advanced ones (there are roughly 4.5 million Uncertain SMEs in Europe, and about 30k in Finland)?

Roughly, that could generate 262.2€ billion additional sales (0.91% of European total) and 67.4€ billion economic value added (0.93% of European total). In Finland specifically, this is an estimated 4.2€ billion additional sales and 1.2€ billion economic value added.

You can see the Finland report here

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