U.S. SMALL BUSINESSES FIND A DIGITAL SAFETY NET FOR ADAPTATION, RESILIENCE AND INNOVATION DURING COVID-19
The ‘Digital Safety Net’ has proven vital to American small businesses during COVID-19. Digitally Driven 2021 captures how affordable and accessible digital tools have enabled millions of small businesses to survive and recover from the economic impact of COVID-19.
As the U.S. economy looks towards a post-COVID world, this research identifies a growing gap between small businesses who are embracing and adopting digital tools at a high rate and those who remain uncertain and less digitally advanced.
Better revenue, stronger performance, greater agility and a more positive outlook on the future – all benefits derived by SMBs who are fully engaged with the Digital Safety Net.
Within the report you can find top-line findings, analysis and insights, and recommendations aimed at policymakers, technology companies, and small business leaders.
Conclusions & Recommendations
SMB leaders should be empowered to access, understand, and use digital tools to maximize the sustainability of their businesses and the total SMB economic impact.
Those SMBs taking full advantage of the Digital Safety Net realized decidedly better business results. For those who didn’t, on average they saw worse results financially and operationally. But a subset of those saw something even worse: total business failure.
Policymakers, technology companies and SMB Leaders all have work to do in ensuring as many small businesses as possible have access to the benefits of the Digital Safety Net to increase the sustainability and growth of SMBs.
TAKE THE DIGITALLY DRIVEN ASSESSMENT
Take our two minute Digitally Driven assessment to find out your business’ digital adoption level. By answering five questions you’ll receive tailored resources based on your business goals that will help you run and grow your business with the help of digital tools.
The Connected Commerce Council is working to help small businesses, their employees, and their customers stay safe as we work toward recovery. To find the right tools to use and the resources you need visit our site and our partner pages. We are in this together.